Are you still paying for advertisement space in the yellow pages? Think for a moment, the last time you needed goods or services and need to find a business to obtain them, did you immediately pull open your coffee table drawer and start flipping through the phone book? Chances are, the answer is a big no. You probably whipped out your smartphone or use your computer and searched online.

The fact of the matter is, most people do not use the yellow pages anymore to search for businesses anymore and if you’re still paying top dollar to advertise in YellowBook or The Five Cities Phone Book, please do yourself a favor and quit. You’re throwing hard earn advertising dollars that can be funneled toward marketing that will actually have a positive ROI.